In 2008, All for Africa launched Palm Out Poverty (POP), All for Africa's flagship campaign. The Palm out Poverty program will provide significant long-term sustainable economic impact while also serving as a foundation for considerable continent wide benefits relating to poverty reduction, illness prevention and education. POP is being developed, built and managed with sustainable and environmentally sound practices and policies. The project is a member of the Roundtable on Sustainable Palm Oil and is committed to promoting local community engagement.

     Working with Herakles Farms, All for Africa is planting one million oil palm trees on approximately 17,000 acres of land in West Africa. Once mature, the trees will yield approximately 300,000 barrels of sustainable crude palm oil each year for the next 35 years.

     As well as providing direct positive local and regional impact, the Palm Out Poverty Initiative is expected to create $700 million dollars in long term funding generated through the production and sale of palm oil. These funds will be utilized to develop programs and build capacity for community level projects in clean water, community health, education, energy, micro-financing and skills training/livelihood creation.

     All for Africa's start-up cost is $20 per tree. The cost from the planting of the seedling, until the tree reaches oil-producing maturity (3 years) is approximately $70 per tree and includes the seeds, fertilizer, planting, growing and harvesting. Herakles Farms is subsidizing each tree at approximately $50 per tree, while All for Africa is raising the funds through donations for the initial share of the unsubsidized cost of $20 per tree.