We would first like to thank all of those who attended our Webinar on Tuesday, September 28! Karma411′s John Murcott and Nonprofit Coach Ted Hart made excellent presentations on how social networking and people to people fundraising can pump-up your fundraising efforts!

Ted Hart kicked off the webinar by discussing the rapid growth in social networking, and went on to say how nonprofits should be taking a more integrated approach – combining fundraising with social networking. Ted highlighted the idea that nonprofits should be leveraging their key supporters online, and enabling them to campaign on the organizations behalf.

Ted also used his ‘Aunt Mable Effect’ example to emphasize the importance and effectiveness of people-to-people fundraising. The idea of this concept is that you are more likely to open an email event from your ‘Aunt Mable,’ or someone who is close to you, before opening an email from an organization. Taking this a step further, you are more likely to donate to an organization because your relative asked you to as opposed to if an organization asked. Finally, you are more likely to give a larger gift to an organization if your relative asked you, because there’s a chance she’ll see how much you gave!

John continued the presentation by explaining exactly what you can do on Karma411 and how you can leverage the relationships with the people who care about you to make the most of our fundraising tools. He also explained that there are four simple steps to fundraising success:

1. Create a Page

2. Email your Friends

3. Show Support Directly Through the Site

4. Track Reports and Donations with Tools on the Site

So, what are you waiting for? Join Karma411 today and show your support for your favorite nonprofit organization!