Island Harvest has partnered with The Nassau County Chapter of CPA’s to host their Annual Ellen Gordon CPA’s 4(a): Cause 5k Run/Walk to End Hunger at Eisenhower Park in East Meadow, NY on June 15th. Island Harvest is Long Island’s largest hunger relief organization whose mission is to end hunger and reduce food waste. Their 5k serves to provide to those communities who are still recovering from the devastating effects of Hurricane Sandy.
Island Harvest is using QR codes printed on flyers that will be handed out on race day to help capture last minute donations from the supporters of friends and family participating in the event. In “Tips from the Development Team,” one of our previous blog postings, Development Assistant Krista Ranker discussed how beneficial these scannable codes are in connecting both online and offline processes for your fundraising efforts. This allows those attending the event, who aren’t participating as a runner or walker, to make a quick but helpful contribution to the cause.
They are also using a radio spot to run a local ad campaign to help drive more supporters and attention to this event. Radio spots are great ways quickly gain the attention of a widespread demographic of individuals living in your area and to encourage them to come out and support charity events happening in their community.
Knowing what resources are available to you both online and offline can be incredibly helpful in bringing last minute supporters and donations to your events. Island Harvest has successfully taken advantage of these resources to help their fundraising efforts reach their highest potential.
So come down to Eisenhower Park on June 15th to watch and support this great cause. If you can’t make it but still want to support Island Harvest, visit the event page and make a donation.