Posts Tagged ‘SEO’

Learn Social Media Best Practices

Wednesday, June 23rd, 2010
On Friday, June 18, Karma411 participated in the New Jersey Social Media Conference in Somerset, NJ.

The day opened with a presentation by David Mathison, author of Be The Media, who spoke about his ideas on how to effectively employ social media to market a brand (and be successful at it!). He also did a great job of explaining the social media space and where it is headed.

Up next was the featured speaker of the day, Alan Levy, CEO of Blog Talk Radio. Alan spoke about how he started out with social media by creating a blog without knowing a stitch about it, and how he was able to turn it into an extremely well-known blog radio show. He also made sure to let the audience know that anyone has the capability of creating and producing their own show- just like he did!  If you’d like to learn more about starting your own talk radio show online, go to BlogTalkRadio.com.

During lunch Gary Vaynerchuk, author of Crush It, gave a video presentation discussing his thoughts on social media. He shared his views on old media, and how it is not dead, but rather a stepping-off point into new media.  He also emphasized the ability of new media to drive down the price of old media; so it might make sense to put up a billboard one week instead of writing a blog.

At the end of the event our very own Jules Strachman had the opportunity to speak on a panel for new social media users. He did an excellent job of presenting and explaining the products Karma411 offers, as well as discussing how the company has implemented social media to expand its networks.  If you are not familiar with the social networking tools Karma411 offers nonprofit organizations, contact us to schedule a demo!

A big thank you to Eva Abreu, of  NJ Social Media, for running the conference!  It was very well put together and a truly educational experience.

Karma411 – SEO ideas for Nonprofits

Wednesday, February 24th, 2010

Nonprofits, do you ever ask, “How do I get my website higher on google search results?” The simple answer is Search Engine Optimization or SEO. SEO is a set of best practices and procedures which help increase your appearance rate on various search engines.

Over the past decade, Search Engine Optimization (SEO) has become an area of ongoing development. There is no set formula or official rulebook to increase your SEO, which has made SEO tips and tricks a professional art. Nonprofits need to be aware of these methods and tips just as much as for profit companies. So many nonprofits have already spent enormous amounts of time and money to get get a head-start in the race to the top. Then there are others who have never even heard the term. Either way there is no time to waste on learning about SEO.

In order to brand your organization in people’s minds, there are many procedures that need to be followed. In the past, those consisted of “purchase a billboard” or “publish a newspaper ad,” now it’s more like “tweet daily” and “raise your ‘PageRank.’” Most organizations don’t even know their own pagerank, let alone how to raise it. The nonprofits who are interested in raising their SEO are now turning to consultants or professionals on SEO to increase their online presence.

Many organizations aren’t aware of how important these tools are, and so they don’t know that they need this service. Research has shown that the one of the greatest barriers to raising awareness online is the lack of SEO knowledge and Social Media proficiency.

As you know, Karma411 provides online tools and services to nonprofits. In addition to it’s technology, Karma411 has also been a support resource for its nonprofit clients. In most cases our support has been focused on social media and online campaigns as well as providing creative fundraising ideas for nonprofits. However we also offer Social Media and Search Engine Optimization (SEO) training for non profits looking to successfully brand themselves onlines. Our expertise in SEO and Social Media online has already proven to help many nonprofit organizations all over the country.We’ve assisted over 350 nonprofit organizations reach their goals in online fundraising and awareness. Our services help organizations find the non profit fundraising ideas they’re looking for.

Karma411 is dedicated to helping non profit organizations accomplish their goals. The many fundraising tools we offer combined with our professional services and nonprofit management training webinars have proven successful time and time again. If you want to know how to raise money online, or how to support a cause you care about, go to Karma411.com.

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