You’ve probably heard the term Search Engine Optimization, but can you explain it and more importantly do you know what to do about it? In short, SEO is the practice of optimizing your site to get ranked on search engines in order to be found by users. No doubt you have also heard of black hat SEO and other unsavory practices that may have left you with an unfavorable impression. But in reality, practicing straightforward SEO in a few simple steps is not only practical, but easy to do and will help with your goals. The main reason that you should optimize your site is so that Google can understand what keywords you want to rank for, leading those who would be interested in your site to find it. Makes sense right? This is especially straight forward for websites that are spreading awareness about a cause as opposed to ecommerce sites.
Three tips to optimize your website:
1. URL – This is the number one thing that google is going to look up when ranking your page. The key words that are in your URL should be first in the page’s title, and also the highest up on the page.
2. Content – Make sure that you have 500 words per page, and that the copy is clear and concise as well as keyword dense.
3. Link, Link, Link! – Make sure your internal linking, linking from page to page, is set up. Google likes when relevant content is linked to relevant content.