On this past April 2, 2012, Autism Speaks asked people all over the world to join the organization in celebrating World Autism Awareness Day by lighting it up blue to raise awareness. To truly engage supporters they went mobile and had the Karma411 team develop their 2012 Light It Up Blue app- this allowed people everywhere to show support by snapping and uploading a photo of a blue image all from their smartphone. Surpassing last year, an astounding 27,605 individuals pledged to shine a light on autism by raising awareness, and nearly 3,000 structures in over 600 cities and 45 countries illuminated in blue, including the Empire State Building in New York City, and the Sydney Opera House in Sydney, Australia.
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