Doesn’t that adorable kitten meme that just popped up on your Facebook newsfeed look awfully familiar? And didn’t I see that same crazy cake recipe retweeted about 8 times last month? Today, it seems as though you can’t log onto any of your networks without seeing at least a dozen things you’ve already seen before. That’s the beauty of social sharing!
It is undeniable that the digital age has completely reworked the landscape of communication as we know it. In just a few short years we’ve shifted from a constant influx of chain emails in our inboxes to receiving event invites to the bridal shower of our middle school sweetheart that we haven’t seen since 1994. We can’t slow it down. But would we want to?
Reddit is the place on the internet where all paths seem to meet. Virtually every photo, every funny video of babies talking to one another that was reblogged 11,567 times on Tumblr, have made their way through Reddit at some point or another in their digital lives. It’s because of peer-to-peer sharing.
Peer-to-peer sharing is the act of virtually sharing the things that entertain you, inspire you, or drive you to create a conversation about with family, friends and even strangers through social networking. Now more than ever before people have the power to let the world know what they love. The ability to share images, videos, literature, and pretty much anything you can think of with a few clicks of a button has given us a voice that most of us never thought possible.
At Karma411, we take this idea and use it to encourage the participation of more individuals in the fundraising efforts of nonprofit organizations. Through peer to peer sharing, nonprofits quickly mobilize new supporters by having existing donors reach out to their friends and family on behalf of their cause. Also called crowdfunding, this idea, when effectively executed, can generate a much broader and greater profit than when using more traditional means of fundraising like direct mail and word of mouth.
So next time you’re perusing Facebook and come across an invitation to a charity run that your friend is participating in, take the time to look it over and help her spread the word. As we know here at Karma411, what you put out to the world is what you get back and a little peer to peer sharing could ultimately help someone out for the better. And who knows? They may even throw a few “likes” on your organization’s Facebook page.