1. Instead of using an empty box for supporters fill out, set donation options. For example: $50 = Help a child feel safe (Education & Assistance Corporation used similar wording for donation options). Setting donation options makes it easier for a supporter to choose an amount, as well as attaches meaning to each donation level.
2. Don’t make registration necessary – if someone can’t attend an event, they should still have the option to click on a donate button.
3. Make sure your donation form is mobile-friendly – everyone is on the go. A mobile-friendly donation form is especially useful at events; you could set aside time to introduce the launch of your mobile-friendly site, and take supporters through the steps of how to make a donation.
4. Make sure a donate button is on your website’s homepage, and on the homepages for all of your event sites. Make your donate button stand out by rendering it a different color, or a brighter version of your site’s color scheme.
5. Keep it short! The longer the form, the less likely you will receive a donation.

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