Archive for the ‘Karma411 Updates’ Category

Trending Campaign: Kick Off To Summer Benefit

Monday, April 29th, 2013

The New York Police and Fire Widows’ & Children’s Benefit Fund is hosting a benefit to kick off summer in style at the Maritime Hotel in Manhattan on Thursday, May 16, 2013. The benefit takes pride in “answering the call” as fallen first responders have done to protect New York City.

Thanks to Karma411′s event tools that enable social sharing, the Fund is well on their way to viral success with a solid number of social shares, and has been driving more traffic to their pages which in turn is offering tremendous value to their sponsors.

Visit the event website to learn more about the Fund, purchase tickets, create a fundraising page, donate, and learn how to become a sponsor. The benefit will be held outdoors with cocktails and music, and tickets include a three-hour open bar, hors d’oeuvres, and a gift bag full of great items. A special ticket off is available for active-duty NYPD, FDNY, and PAPD first responders.

Fundraising Events: EAC’s “Light of Hope” Luncheon

Friday, April 26th, 2013

The Education and Assistance Corporation (EAC), held its 13th Annual “Light of Hope” Luncheon on Wednesday, April 10, 2013, at the Crest Hollow Country Club in Woodbury, NY.

The EAC leveraged Karma411′s online tools to raise funds and awareness before the luncheon. Prior to the event, supporters could visit EAC’s “Light of Hope” Luncheon site to purchase tickets, buy a sponsorship, fundraise, and spread the word with their networks of friends and family on Facebook, Twitter and LinkedIn. Additionally, the EAC debuted its new logo at the event, which was designed by Karma411. The logo reflects the EAC’s mission to respond to human needs, and was featured on the event’s brochures.

The EAC hosted guest speaker Katie Beers, co-author of “Buried Memories: Katie Beers’ Story.” Twenty years ago, Beers was held captive in an underground bunker for 17 days. Her book chronicles the true story of her survival, memory and recovery after her abduction by a family friend in 1992 just before her 10th birthday. Because of Beers’ experience, EAC opened its Suffolk County Child Advocacy Center at the Pat & Mary Bagnato Place for kids, which continues to help hundreds of child abuse victims every year.

EAC’s programs protect at-risk children, support senior citizens, help people with mental health and substance abuse problems, educate people seeking financial independence, assist individuals who are under or unemployed, mediate disputes and work with families in crisis.

Trending Campaign: The Pachamama Spring Challenge

Thursday, April 25th, 2013

The staff at Pachamana Alliance are doing something different this year. They are using Karma411′s event and crowdfunding tools to take on 5 different challenges to share their passions in the name of creating the world in which we believe.

Pachamama embedded on their website Karma411′s thermometers from each of their fundraising campaigns, which became a huge traffic driver. Each team is also reaching far and wide through social media in an effort to raise $45,000 to stop new oil development in Ecuador’s Amazon and advance their work as global citizens through educational programs.

This campaign is gaining success through consistent communication via videos, and social sharing. This is because posting a video to your homepage is more engaging than text or still pictures from past events. The Pachamama Sailing Adventure has an engaging video, consistent social sharing and is well on their way to reaching their. The more you communicate, the more you raise. The more you and your supporters share, the more aware everyone becomes of your cause.

Crowdfunding: Leveraging The Digital Crowd

Wednesday, March 13th, 2013

The Social Media Association of Long Island recently held an event that focused on crowdfunding, which is the collaborative effort of individuals to pool money online in support of various causes. Karma411′s co-founder and CEO John Murcott took the podium to discuss this growing concept.

According to Murcott, crowdfunding is about raising money from the digital crowd. Karma411 in particular enables you to leverage social media to get the word out about an event while promoting a cause that you care about. By creating personal pages to support an organization’s campaign or event and encouraging individuals to share these pages with friends and family, the organization can truly spread the word about its cause.

Murcott also discussed how private companies can leverage crowdfunding for raising capital in order to grow their businesses. He mentioned that the concept of crowdfunding is not necessarily that there is a crowd standing by, but rather that companies now have more options to reach out to for capital.

When asked where the crowdfunding movement is going, Murcott responded that one day soon you could be simultaneously be eating breakfast and investing in the cereal company via a QR code on the cereal box!

Click here for the full article on the event!

LI Executives Differ On Telecommuting

Tuesday, March 5th, 2013

According to a recent Newsday article, Yahoo Inc. has implemented a telecommuting policy, which bans its employees from working remotely. The reasoning behind this new policy is to encourage innovation with “side-by-side” communication and collaboration among employees.

Mark Fasciano, co-founder and chairman of Karma411 and managing director of Canrock Ventures, thinks that Yahoo made the right decision. “For entrepreneurial innovation teams, there is simply no substitute for physically being close to your teammates,” he said. “Ninety percent of the trust and progress a team makes happens in the informal interactions at desks, water coolers, coffee breaks, pizza parties.”

Heads of other Long Island based companies had differing views. Louis Basso, who heads Alcott HR Group, believes that telecommuting is an effective, short-term solution to scheduling problems when employees have to deal with personal matters. Adrienne Giannone, head of Edge Electronics, believes that productivity is better with telecommuters.

According to the U.S. Bureau of Labor Statistics, approximately 21 percent of employed people did some or all of their work at home in 2011. This number is even higher for college-educated workers. Although Telecommuting continues to be a big part of American worklife, Fasciano believes that the scope of telecommuting has morphed into a one-size-fits-all perk.

“Telecommuting to accommodate workers’ flexibility somehow went from once-in-a-while to the norm, said Fasciano. “And while it may work for some big companies, it definitely doesn’t work for building new products to market.”

Thought Box: Encouraging Entrepreneurial Ventures On Long Island

Wednesday, December 19th, 2012

Recently, Karma411′s Co-Founder and Chairman, Mark Fasciano, was interviewed for a Newsday article about Thought Box. Opened in late September, Thought Box is an open space housed on the top floor of a former bank building in Hicksville. Filled with clusters of tables and white boards, this collaborative area is an entrepreneurial-friendly environment meant to encourage creativity and out-of-the-box thinking.

Most of the companies based at Thought Box have received financial banking from Canrock Ventures, a venture capital fund started by Fasciano and his partners Jim Estill and Ted Smith 2 1/2 years ago. One such company being Karma411, a startup that specializes in online social fundraising solutions for nonprofits.

Karma411 enables nonprofits to personalize their online campaigns, and share their stories with the latest social media tools that are integrated into each campaign.

When asked about the benefits of Thought Box, Karma411 CEO John Murcott said, “The conversations, the expertise. I’m a software guy. Here I have access to a chief financial officer, someone who knows payroll, administration.”

Thought Box’s office customs include software engineers wearing hats that read “do-not-disturb” when they are writing computer code, and “pizza-and-programming” night sessions.

Click here to view the full article!

Affordable Housing on Long Island?

Monday, June 18th, 2012

The average price of a house on Long Island is about $330,000 and according to Long Island Business News, a lack of affordable housing on Long Island has been blamed for a 12% decrease in the 25-34 year old population over the last decade. This statistic has made it more difficult for the region’s employers to recruit and retain workers.

In an effort to engage the public in conversations about affordable housing, the Long Island Regional Planning Council (LIRPC) has partnered with Karma411 to develop a website focused specifically on public outreach. The council – a bicounty advisory group composed of town and village government officials, business leaders and others — chose Karma411 to work with due to its “unique” ability to develop a system capable of tracking communities whose residents are receptive to affordable housing and those that are not.

In an article from Crain’s New York, RuthAnne Visnauskas, deputy commissioner at New York’s Department of Housing Preservation and Development, stated that affordable housing is an attractive long-term investment, even in weaker markets.

This is not the first time that Karma411′s technology has been used for Long Island community concerns. An awareness and petition campaign by the North Shore Land Alliance saved the Banfi Fields in 2009.

Be on a lookout for LIRPC’s public outreach site later on this summer!

Karma411 Launches New Website

Wednesday, May 2nd, 2012

In Karma411 news, the team is proud to announce the launch of our new website! The new look reflects the talent of our growing team.

With a fresh look and enhanced features, Karma411 invites nonprofit organizations to Crowdfund for their nonprofit, Energize their online events and Create customized online campaigns.

Creative Director Nick Pattison will be featured in our webinar Website Design411 May 30th to provide helpful tips for any organization looking to refresh or renew their site. Nick brings to Karma411 an invaluable, keen eye for web and graphic design. He has worked alongside several of New York’s most notable designers, including Paula Scher and Milton Glaser, and has designed for international brands such as JetBlue, Urban Outfitters and Coach.

Sign Up Now!

World Autism Awareness Day 2012 -Light It Up Blue Mobile App Success!

Thursday, April 5th, 2012

On this past April 2, 2012, Autism Speaks asked people all over the world to join the organization in celebrating World Autism Awareness Day by lighting it up blue to raise awareness. To truly engage supporters they went mobile and had the Karma411 team develop their 2012 Light It Up Blue app- this allowed people everywhere to show support by snapping and uploading a photo of a blue image all from their smartphone. Surpassing last year, an astounding 27,605 individuals pledged to shine a light on autism by raising awareness, and nearly 3,000 structures in over 600 cities and 45 countries illuminated in blue, including the Empire State Building in New York City, and the Sydney Opera House in Sydney, Australia.
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MLB All-Star Game Teams up with Karma411 to Hit Fundraising Homerun

Monday, March 12th, 2012

The 2012 MLB All-Star Game may be months away, but you can sign up now to support MLB and the All-Star Game Charity 5K & Fun Run presented by Nike July 8, 2012 in Kansas City. Proceeds from the event will be donated to three charities committed to cancer research and education: Prostate Cancer Foundation, Stand Up To Cancer and Susan G. Komen for the Cure.

Karma411 built a customized site for MLB to make it easy for supporters to take action, get involved by supporting a great cause and, of course, get in the game! Listen to CEO John Murcott as he talks about the MLB project with Ted Hart on his radio show The Nonprofit Coach BlogTalkRadio during his Second Anniversary show.

To sign up visit the site and click on the grey Register blimp button, fill out a short form and you are up and running! You will be given your own personal fundraising page where you can upload an image, describe why this cause is important to you and set your fundraising goal. Make sure to share your page with your friends and family with a customized email using the mail tool, as well as via Facebook and Twitter. The top 20 fundraisers will be featured on the website under All-Star Rosters, you can even become an MVP! The site has already raised over $27,000 with over 950 participants- get in the game!