On Wednesday, June 30 Karma411’s John Murcott spoke at the annual Not-For-Profit Update 2010 at the Huntington Hilton on Long Island, hosted by Cerini Associates.
John did an excellent job of discussing the key social media trends that are present in online markets, and what exactly this means for non- profits. These trends are 1) power is shifting from the institutions to the communities; 2) business innovation is moving towards a bottom-up model; 3) user generated content is preferred; and 4) viral marketing, like word of mouth, is more effective.
So, non-profits can take away three important pieces of knowledge: 1) the web is the most cost-effective way to influence people; 2) even if people choose to give donations offline, they are still influenced online; and 3) it is essential to empower your constituents to influence their network on your behalf.
