Jim Estill here. I normally blog about Time Management and Leadership. I do a lot of book reviews.
One book I read is Internet for Nonprofits Management-Strategies, Tools & Trade Secrets. So why would I be reading a book about Nonprofits? One of my claims to fame was having 99 consecutive quarters of profit before selling my business so I do not know much about nonprofit.
The book is edited by Philip Geier who is a friend of mine and one of the articles is written by people involved to with Karma411 -John Murcot, Mark Fasciano and Russell Artzt.
The article they wrote was called Social Collaboration and Productivity- How web 2.0 tools help raise funds and awareness more efficiently. And of course I am a big believer in social media and the tools of web 2.0 so I enjoyed the chapter.
As the title implies, the chapter was all about the electronic tools and social media that can be used to help in fund raising efforts.
There was a discussion of project management tools like Computer Associates Clarity, Base camp, Wikis etc. There was also a discussion of real time collaboration tools like Voip, Skype and Goggle Wave.
The chapter not only discusses the tools but used real life example of how those tools were used.
It seems logical to me that nonprofit fund raisers would definitely want to use social media because it’s economical and it’s easy to use and because what nonprofits need to do is create communities of stakeholders who can feel aligned more with the nonprofit group.
The book would be primarily of interest to people who are in the nonprofit fund raising field which includes many business people as most business people are involved some point or another in some philanthropy.
Much of what is discussed though also applies to any business or marketing effort, for example there is a chapter on effective web page design, e-governance, recruiting, how to protect your organization and donors from identity theft and lots more.
It’s a good book! It is a must read for anyone in the Non-Profit Field. Get it.
About Jim Estill (that would be me). I am currently a partner in Canrock Ventures, an early stage venture fund. I am a tech person. I started a technology distribution company from the trunk of my car and grew it to $350,000,000 in sales, went public and sold it to SYNNEX. I then ran SYNNEX Canada for $800,000,000 to $2 Billion in sales. I have done a lot of investing and advising of early stage tech companies. I sit on the board of RIM.
I have been involved in Social Media for years. I am a big believer in it. I have been blogging for almost 5 years and am active on Linkedin, Twitter, Facebook, and Tumblr.
Canrock Ventures is an investor in Karma411 and a number of other companies. I am active in the SEO part of Karma411. We have a number of SEO customers including Purity Products Vitamins. And SEO is one of my interests (or passions).